Avante Log Transportes
Designing a brand identity for a transport and logistics company
AvanteLog is a holding of the Marconatto Group, specialized in logistics and transport. I was responsible for developing a visual identity which expressed velocity and safety, without losing sight of their brand values.
The Univers is a typeset that presents a very complete family of typos,offering great overall applicability and portability in both print and onscreen formats without losing clarity - aside from alluding directly to the characteristic traffic signalization symbols.
The letter A, direction arrows, and traffic signalization were some of the symbols used as a starting point for the logo. The result was a stylized symbol, and yet keeping high visibility of the information and the relation to the brand.
The geometrical typography, combined with modest lines and shapes provide optimal perception of the form. The result was an atemporal and versatile logo, easily adaptable to several advertising media, both print or digital.