Confiance Pet Sitting
Helping a small local business to create connections by using a fresh-looking brand.
The creation of a visual identity for Confiance Pet Sitting started by specifying the products the client would offer, encompassing all possibilities of brand use.
The typography is inspired by the affection and care the owners have for animals. Therefore, the rounded shape and the weight of the typography give balance and comeliness to the logo. Also, I developed an icon family and symbols of simple tracing inspired by elements of the brand’s universe, which in turn creates a well-placed contrast against the rest of the identity.
Bright and vibrant colors bring euphoria and happiness feelings, evoking the emotional aspect of the brand. These reinforce the safeness of the pets and the tranquilization of the owners.
A complete and vibrant visual identity was created, with diverse elements for use in institutional materials, such as promotions and a variety of products, increasing brand recognition and involvement with its target audience.