Creating a brand for a group of metal recycling companies
The Marconatto Group is responsible for managing a diversity of brands in the metal recycling trade. The main objective of developing its identity was to use elements that involved all the brands and segments in which the company operates.
I developed the symbol of the company from the shape of the letter “M” and, inspired by common elements to all holdings, a powerful and remarkable logo was conceived.
Also, a similar and characteristic color palette was established for all companies in the group, strengthening their bond and being immediately recognizable by competitors/prospects.
To maintain a correct proportion in the applicability of all holdings in the group, I developed a grid. It defines the proper sizes and distances for the application of the group’s brand concerning their sub-brands.
A complete and modern visual identity was created, based on a smart color choice and elements that match with the other brands of the group. This new identity is easily adaptable to both print and digital media and every other advertising aspect of the brand.