Rebranding an event producing company aiming to shift its focus to a more select target audience.
Mobdrinks is an over 18-year-old event production brand. Despite that, they weren't engaging with the target audience they would like to. To improve that, I began the adventure of redesigning their entire visual identity.
The first step was to establish geometric and modern typography, which had to be easy to read and also expressed thought and refinement. Then secondary typography was chosen to contrast to the main one. Together, they would keep the human aspect and display the sophistication required by its prospective clients.
Inspired by some elements of the brand, I developed a geometrical and minimalistic pattern that blends with its whole visual identity.
The contrast between the colors and the typography brings out a refined and premium atmosphere for the product. Therefore, a complete visual identity was created with a clear sense of sophistication, easily adaptable to both print and digital media.