Helping a small entrepreneur on her journey into the baking business.
For the development of this brand, I took into consideration the client’s personality, so I limited the use of color to pastel tones, but with strong emotional appeal.
To reinforce the handmade aspect of the brand, I defined cursive lettering for the typography on the logo creation. Since the client's surname is the name of the brand, I established a signature that transmits her passion for baking. For this signature, a rounder and heavier typography appear to indicate the weight of the client's name to the brand.
I developed a simple geometric pattern that conversates with the visual identity and promotes a light reading and a good understanding of the message. Also, an easily adaptable slogan was defined, showing the handmade aspects of the brand and still keeping the main message.
A complete visual identity was created, with a heart-to-heart appeal and easily adaptable to the different media and advertisements that it may display, both print or digital.